Claim refunds for fake or inauthentic branded items
If you bought a counterfeit product on Amazon, file an A-to-Z Guarantee claim under "Item not as described." Counterfeit goods are not the authentic branded item advertised. Provide photos showing the fake (poor quality, spelling errors, wrong packaging). Amazon typically refunds counterfeit claims immediately. Also report to the brand owner for additional support.
Counterfeit products have tell-tale signs: poor packaging quality, spelling/grammar mistakes, missing security holograms, incorrect logos, wrong serial numbers, or mismatched labels. Compare your item to an authentic one online. Take clear photos of the defects. File an A-to-Z claim for "Item not as described" citing the counterfeiting. Provide the photos as evidence. Amazon will investigate and almost always side with you.
Contact the brand owner (Nike, Apple, etc.) with your Amazon order number. Brands actively fight counterfeiting and will support your claim and pursue the seller.
Yes. Selling counterfeit goods is criminal. Report to Action Fraud (actionfraud.police.uk) or your local police. Also report to Amazon and the brand.
Usually not. Amazon often doesn't require return for counterfeits. Keep it (safely) as evidence if needed later. Check Amazon's resolution.
Provide detailed photos comparing your item to authentic versions. Amazon will side with you if evidence is clear. Escalate if needed.
You can sue in small claims court for the product cost plus damages. Contact the brand owner—they often pursue counterfeiters legally and can join your case.
180 days to file A-to-Z on Amazon. 6 years under consumer law. Claim within A-to-Z timeframe first for fastest resolution.
Use our Amazon Tools to document counterfeit evidence and file your claim.
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